PageRank™ is a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Stanford University in Stanford, California.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of each individual page's value. Simply, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality websites receive a higher PageRank, which is remembered by Google each time you conduct a search. Of course, if your search query doesn't match the page, it's importance doesn't matter to you. So, what Google does is combine PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Source: Google

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