Link popularity is the measurement of how popular your website is in terms of links. The more in-bounding links to your website, the more popular your website is from the search engine point of view. This is the only way search engines can determine your website popularity. For example, you can have a million people viewing your site but at the same time your link popularity might be zero because there isn't any in-bounding links to your website. So there is a big difference in "popularity" in general and "link popularity". Many major search engines rely heavily on this measurement to rank websites based on particular keywords.

This is what drives the internet. LinkExchangeDirectory.net is created to help websites help take advantage of "link popularity" to achieve higher ranking on search engines.

To check your current "link popularity", please visit MarketLeap.com to find out.

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